Mritsa Week 12: The Power of Social Media
As individuals of today’s society, it is hard to deny the fact that social media has become a vital part of our day-to-day lives. From Instagram, Youtube, and TikTok, social media not only allows people all over the world to connect, but it has also become an essential tool for businesses and organizations. With millions of people using social media platforms, social media provides a way to better customer engagement and digital marketing for companies.
Social media platforms facilitate user connections and content sharing, ultimately improving customer engagement. Through customized advertising and campaigns, this digital marketing tool has revolutionized the way businesses connect with their target audience. Businesses are able to increase brand awareness and customer loyalty by cultivating relationships with customers and producing interesting content, which will improve their entire marketing plan.
A company that has been benefiting from this fairly recent technique of advertising is Duolingo. Using TikTok, Duolingo has gained attention from NBC News, Insider, and Rolling Stone magazine due to its humanizing antics. The app's success is attributed to its ability to lean into “unhinged” content, leveraging viral trends, interacting with TikTokers, and poking fun at themselves through memes. Duolingo's mascot, Duo the Owl, motivates users to do their lessons through playful TikTok videos—one of them being a video of Duo twerking on an office tabletop captioned “sneak peek at premium content you can only get with Duolingo Plus.” Through humorous and creative content like this, Duolingo is able to engage their audience while also gaining new ones.
Social media has become an integral part of our daily lives, offering new opportunities for online communication, digital marketing, and social networking. While there are potential risks and downsides to social media, the benefits of these platforms are clear, and they offer new ways for individuals and businesses to connect and engage in the digital age.
Hi Mritsa! I enjoyed reading your timely blog about social media as leaders of social media companies—including Mark Zuckerberg Shou Zi, the CEO of Tik Tok, and many other representatives—which discussed the great power social media has on society and mental health. However, social media also presents many positive impacts especially for businesses to engage in digital marketing. While reading your article, I noticed you used evidence from a reputable source to increase your credibility and through your usage of direct quotes. I noticed you used Duolingo, a foreign language tutoring application, as an example; I find it very interesting and agree with your argument as the company made huge strides in the social media marketing setting where vanilia paid advertisements on Google, Facebook, Instagram, and other sites have been steadily losing their potency. In an article I read a few months ago, marketing agencies note Duolingo’s virality has been enhanced by their comments on regular users posts, allowing the company to appeal to regular users around the world. I also made another connection while reading your blog to LinkedIn. I personally find over the last year, the tone on LinkedIn has switched away from a solely professional environment to a social square where many executives are open in sharing aspects of their personal lives by noting vacations, accomplishments of their children, and random things going on during their day. Thus, I agree with your argument on how the power of digital marketing can be easily harnessed through social media which will continue to change the way how business is conducted. Thank you for sharing your experiences!
ReplyDeleteHey Mritsa! I enjoyed reading your analysis of the power of social media because it was elaborate and compelling. I agree that social media has become an important part of our lives because it plays a crucial role in keeping us connected. Your emphasis on its value to businesses was a unique discussion since I have typically seen only mentions of social media’s ability to connect us in texts about its power. It was captivating how you effectively explained the uses of social media for businesses by providing a general overview before mentioning a representative example. I have to admit, Duolingo was a surprising example for this topic; I was expecting a reference to a large company, such as Apple or Amazon. Nevertheless, I think that it serves to highlight the ubiquity of social media’s power in modern society. I appreciated the detail that you had in your description of Duolingo’s utilization of social media, pointing out that the particular platform through which they advertised was TikTok. As you mentioned, social media does have its downsides, but it has come to dominate our world—making it impossible for us to abandon it. Ever since its creation around the turn of the century, social media has formed strong bonds between individuals and the outside world. Friendships and relationships are strengthened through the online links that social media provides, and the social desire of humans is fulfilled using its capabilities. The power of social media goes behind these simple advertisements and entertainment—it reflects who we are as a species and allows us to indulge in an activity that defines us.
ReplyDeleteHi Mritsa! I sincerely enjoyed reading your blog. Your blog post on the impact of social media on modern society is both insightful and timely. You've done a great job highlighting the pervasive role that platforms like Instagram, YouTube, and TikTok play in our daily lives, not only as tools for personal connection but also as essential avenues for businesses and organizations to engage with their audience. Reflecting upon my life, I realize how pervasive social media has grown. What started as just a few nursery rhymes when I was a baby turned into over 5 hours a day of social media today. It’s amazing and terrifying at the same time. I particularly appreciated your example of Duolingo leveraging TikTok to enhance its marketing efforts. The way you described how Duolingo effectively uses humor and creativity to engage with users and attract new audiences was both entertaining and informative. Although I was very familiar with your topic of focus, I’m sure these examples help others, who are not as aware, understand what exactly you discuss.Your acknowledgment of the potential risks associated with social media, balanced with a focus on its undeniable benefits, adds depth to your discussion. It's crucial to recognize both the positives and negatives of these platforms, and you've done so in a thoughtful manner.
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